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The Lycos Chat - An Overview



More than a chat

Lycos Chat is Europe’s largest chat with almost four million registered users. The Lycos Chat distinguishes itself from other chats through its unique community. Besides chatting, Lycos Chat users can build their own profiles; publish, rate and comment on each others’ photos; build a Friends list as they meet people; send each other messages that are colourful and graphics-rich, not just text; and gain rank, status and extra abilities as they become more active users.

Ad formats

For advertisers, the Lycos Chat offers unique advertising opportunities:

  1. Because of the large amount of user data that chatters enter into our system, we can do highly targeted ad placements.
  2. Because Lycos Chat is a very interactive application, advertisers can create customised, interactive ad campaigns that get chatters to have a much richer exposure to the advertiser’s brand whether the goal is just to create awareness or to get users to perform an action.


Child Protection

Lycos Chat also distinguishes itself by being the safest, fully-moderated chat available. We have systems in place to monitor and report on inappropriate discussions and abusive chatters and our network of community managers and navigators ensures that Lycos Chat is a friendly place for chatters of all ages to go.

The Lycos Chat team pays special attention to our young and teen Lycos Chat users, to ensure they have the same safe and hassle-free chat experience by cooperating with local authorities in all European countries and child protection organisations such as Innocence in Danger and the Virtual Global Taskforce.

  

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