The Lycos Chat - An Overview

Lycos Chat is Europe’s largest chat with almost four million registered users. The Lycos Chat distinguishes itself from other chats through its unique community. Besides chatting, Lycos Chat users can build their own profiles; publish, rate and comment on each others’ photos; build a Friends list as they meet people; send each other messages that are colourful and graphics-rich, not just text; and gain rank, status and extra abilities as they become more active users.

For advertisers, the Lycos Chat offers unique advertising opportunities:

1. Because of the large amount of user data that chatters enter into our system, we can do highly targeted ad placements.
2. Because Lycos Chat is a very interactive application, advertisers can create customised, interactive ad campaigns that get chatters to have a much richer exposure to the advertiser’s brand whether the goal is just to create awareness or to get users to perform an action.